COLUMBUS, Ohio (WTVN) -- Paper or plastic? It's usually the question you get at the grocery store when the cashier wants to know how you'd like your groceries bagged. Now it's a question about coupons.
More shoppers are opting for digital coupons that can be added directly to their loyalty cards instead of clipping them from newspapers.
"They're actually able to customize and tailor it to your shopping habits, so folks are going to see some savings on prehaps their favorite items if they're going to go through the digital route," said Nate Filler, president of the Ohio Grocers Association.
He sees coupons being more popular if they are easier to get and use.
"It would only make sense that if you can easily, with the click of a button, download it to your phone or have an app that you can scan at the register that's going to make for really easy redemption than carrying a bulky folder of paper coupons," he said.
According to Inmar, a company that processes and analyzes coupons, approximately 3.0 billion manufacturer coupons were redeemed in 2012. That's a 14.3% decrease from the 3.5 billion coupons redeemed in 2011. Meanwhile, 150 million digital coupons were used.
Despite all that, Filler doesn't see paper coupons going away any time soon.
"I think it's a little premature to say it's the death of paper coupons," he said.
(Photo courtesy Getty Images)