The hours were ticking by. Most sports fans in Columbus were focused on Braxton Miller's new haircut rather than some guy name "Marian".
Fact is the Columbus Blue Jackets trading for the guy named Marian was one of the more savvy moves pulled on the NHL's day dedicated to swapping players at the last minute.
The Jackets hockey operations department headed by President John Davidson and General Manager Jarmo Kekalainen appeared ready to stand pat with their current team and continue to pull every ounce of talent out of the group to make a playoff push.
Then while many were just getting back to their computers after an extended lunch hour, things began to move.
Steve Mason was traded to Philadelphia for a back-up goaltender and a draft pick. Not a totally unexpected move but not exactly a needle mover.
As that was being tweeted, the block buster deal no one expected drowned out every other tweet league wide.
The Blue Jackets had landed a big fish. A three-time all star who scored 41 goals last season for the New York Rangers.
And his name is Marian.
"When a player of Marian's capabilities comes along, we were extremely excited about the opportunity" said Kekalainen.
Marian Gaborik is a game changer. A former first round pick of the Minnesota Wild. A guy who has scored 40 or more goals three times in his career. A bona-fide all star.
Now he's a Blue Jacket.
Columbus had to give up three players to get Gaborik. Derick Brassard, Derek Dorsett and John Moore. No matter. What Gaborik brings comes with a cost and the Jackets were ready to pay it.
The move has its critics. Mike Milbury of NBCSC wasn't convinced the trade will bring Gaborik out of his season long slump. Nor would he go as far as to say this trade would enhance the Jacket's chances of making the playoffs.
But what the trade does show is that Davidson and Kekalainen aren't just fooling around trying to build Columbus into a winning franchise.
It takes bold moves to move a perennial cellar dweller into a contender. This was a bold move.
Keklainen said repeatedly he didn't want a rental player to help the Jackets over the post-season hump this season. He feels Gaborik and his $7.5 million annual salary can be a cornerstone of the Jackets rebuilding process.
"We're looking at this as a long term solution," Kekallianen said. "We told Marian that as well."
The move pushed Columbus into the "winners" category in the deadline day analysis provided by The Hockey News.
Columbus fans hope it moves the team into the "winners" category on a regular basis.
It's the shot heard round the NHL from Vancouver to Boston to Broadway.
Don't let the name Marian fool you, This trade is further proof that as far as Davidson and Kekalainen are concerned, Columbus is done being the league's doormat.