It's one of the oddest stories based on Ohio State football to come along in years.
A pizza delivery guy makes an off handed comment while taking an order from the wife of an Ohio State University assistant football coach on the phone.
Then the pizza guy gets fired.
What? In a town where every armchair quarterback shares his opinions with anyone who will listen, the pizza guy gets fired?
As the story was reported by WSYX-TV, Luke Fickell's wife called a pizza shop in Shawnee Hills to order a pizza for the family. The college student working at the pizza shop took the order then concluded the call with a couple of cracks about Fickell's defensive Buckeyes needing to tackle better and play better defense.
Offensive? Out of line? One could argue affirmatively in both cases.
But let's stop and think for a minute about what Amy Fickell may have heard over the years as the wife of an Ohio State coach.
Let's stop and think for a moment what she must have heard all year last year as the first lady of Ohio State football sitting at the 50-yard line of AA deck for all of the home games.
I'm guessing she's heard worse than a crack about tackling.
She's a smart, tough woman who despite initial reports to the contrary, did not call the pizza shop to complain about the comments.
Strange as is it, the story began to take flight online Wednesday evening into Thursday morning.
Yes, the comments of the pizza guy were going viral.
This thing was going to be a deep dish PR issue unless someone stepped in.
So Ohio State's Sports Information Department sent out the following bullet points to the media via email.
Under the heading "Here's background on the pizza issue" the following relevations came to light.